Hey, did you get to the June Creative Toolbox – Building Your Audience run by the Inner West Council? It was jam packed full of top tips. Cat Dibley delivered a great session, all ears pricked up when she delivered this insightful nugget: Did you know that beyond the DEMOGRAPHICS of your audience, you can drill right down into the PSYCHOGRAPHICS. The real nitty gritty specific stuff, like " What are they doing on a Tuesday night? " Why do PSYCHOGRAPHICS matter? These specific insights can help you tailor both your content and your marketing strategies ( your hard earned $$$) to exactly the right audience. Or to put it another way ... before you pick a channel, define who you're actually talking to.

Learn more about Cat here: https://www.catdibley.com

If you didn’t get the chance to attend and you’re now kicking yourself, fear not, there’s another cracker of a TOOLBOX Learning Lab coming up on August 3. MONEY MONEY MONEY.  Learn how to monetise your magic. Be there and get ahead of the game.

FREE ENTRY for IWCN financial members (email us for the discount code). You can book now via the link: https://events.humanitix.com/creative-toolbox-learning-labs-money-money-money

---

Authored by Janny Grant